Technology Vision 2023 | When Atoms meet Bits #TechVision Spotify demonstrates another way to attract not take the helm, gathering and sharing information customers through information sharing. First within as well as beyond their walls, third parties can introduced in 2016, Spotify Wrapped is a and will meet that demand 昀椀rst. personalized summary of the music, artists, podcasts, and genres that a user listened to in This is a generation-de昀椀ning moment. We are 124 By packaging and presenting the past year. beginning a business era driven by transparency personalized data from an individual user back to rather than opacity. Enterprises are at the forefront them, it not only allows users to re昀氀ect on the year of changes radically reshaping the world, and being and learn about their listening habits, but it is also a leader in this next era will depend on trust—making designed to be shared on social media, sparking transparency your most precious resource. Yet engagement and surfacing content—with Spotify to succeed, your company’s data strategy—how at the center. In 2021, Spotify Wrapped received you create and collect, manage, and use your mentions in 1.2 million Twitter posts, and during the data—likely needs a reboot. You’ll need to look at week of its campaign, downloads of Spotify’s mobile your entire data lifecycle, rethinking what data you app increased 21%. collect and how you collect it, looking at your data management approach and how it might fall short, Lastly, you’ll need to update your branding strategy, and reassessing how you use data, who has access because once this kind of data exists you can’t to it, and what business functions you want from it. assume that it won’t get out to the public. Skeptical? It’s a big undertaking, but the bene昀椀ts that can be Most companies don’t publish salary information, gained are too big to pass up. but you can 昀椀nd it on Glassdoor. Want to know We are beginning a business who the biggest CO emitters are? Check out the 2 era driven by transparency, University of Massachusetts’s Greenhouse 100 Polluters Index. Increasingly, when companies do rather than opaci .