Technology Vision 2023 | When Atoms meet Bits #TechVision and made available—and it puts enterprises in a growth, optimization, and ef昀椀ciency. It can also number of dif昀椀cult positions. First, most corporate bolster an enterprise’s operations, improve customer Before companies can data architectures aren’t built to handle this level experiences, and build a trusted reputation by even think about turning of transparency. Even as many have built out data driving accountability to values like fairness and transparency into a resource, strategies, they are still not fully tapping into the sustainability. data at their 昀椀ngertips. Consider this: the world is they need to be prepared to The Swedish footwear brand Icebug illustrates how being quanti昀椀ed at a historic and accelerating rate. handle this quanti of data 47 zettabytes of data were created in 2020 alone— giving customers more information can drive loyalty and manage it responsibly. and by 2035, it is predicted that 2,142 zettabytes of and pro昀椀ts. Customer consciousness has been a 118, 119 And the number major factor in purchasing decisions—in fact, data will be created each year. of connected IoT devices worldwide is expected 121 66% of customers want eco-friendly products. 120 Before companies Icebug recognized that footwear makes up 2% of to reach 27 billion by 2025. can even think about turning transparency into a global carbon emissions, so they bet that publishing resource, they need to be prepared to handle this sustainability information would make customers quantity of data and manage it responsibly. 122 The brand happier, ultimately boosting sales. partnered with fashion traceability 昀椀rm TrusTrace Second, even if your data architecture is leading to collect, store, and analyze sustainability metrics, edge, your strategies in a world of plentiful data such as the percentage of recycled material used need to change too. It’s not enough just to have the in a shoe. Icebug made those 昀椀gures public on the data, your company needs to be able to assess the brand’s website and in retail shops, and a year later, 123 quality and integrity of it, as well as act on and share saw a 37.8% increase in its annual net pro昀椀t. the insights it 昀椀nds. Like the aviation and freight examples demonstrated, transparency can bring enterprises big advantages. It can offer industries