Technology Vision 2023 | When Atoms meet Bits #TechVision3 02 2 ision When Atoms meet Bits: echnology V The foundations of our new reality T We live in two parallel realities, one of atoms and one of bits. When we shop, we either go into a store or pull been leading with the digital ones we’ve been up a webpage. We work in person or remote. We rapidly expanding. The goal is not incremental collaborate with people and computers, but usually improvement, but a step change. An online store not at the same time. We live our lives split between here or a smarter object there may have been good the digital and the physical, and, frankly, moving enough in the past, but we are now realizing that across these separate realities is exhausting and the true value of combining digital and physical inef昀椀cient. Transitioning between them can be together goes much further. Look at generative AI. challenging, confusing, or impossible, and while it Interest in generative AI is surging, with new tools can be easier to focus on just one or the other, doing capturing the world’s attention faster than any other so is fundamentally limiting. recent technology. But how people are using them right now—to create digital images and content— So, it’s time to change that. The next wave of is just the beginning. We can already see that this business transformation will shift from creating technology is poised to shape the future of science, isolated digital capabilities to creating the enterprise data, how we design and manufacture foundations of a new reality—a shared reality that products, and so much more. seamlessly converges the physical lives we’ve