Technology Vision 2023 | When Atoms meet Bits #TechVision Is it challenging? Yes. But even at a time when the facilities for its barley upcycling company, EverGrain, world faces an uncertain economic climate and is which uses technology and science to 昀椀nd new still in the shadow of recovery from COVID-19, we applications for byproducts of the beer-making 4, 5 are seeing enterprises make some of their most process. The company created a new barley milk- ambitious bets yet. They are fueling a new wave of based coffee drink with Airship Coffee, is developing digital-physical convergence that’s pushing us closer snacks with barley-based ingredients with Post to a seamlessly shared reality—leveraging the best of Holdings, and even developed barley straw-based atoms and bits to drive novel possibilties. packaging for Corona, turning a traditionally discarded byproduct into paper board boxes that 6, 7, 8 In healthcare, this shared reality is pushing us take 90% less water to fabricate. towards personalized care. With funding from the European Union, a consortium of hospitals, But not everyone is ready for this step change. For researchers, and startups have joined the Neurotwin many years the guiding pillar of enterprise innovation project, an effort to build digital twins of individual has been taking processes, even whole parts of the 1, 2 human brains. Each twin would be used to help organization, and digitizing them—from how the healthcare providers understand and predict triggers factory 昀氀oor is run, to loyalty programs, advertising, for neurological diseases and improve preventative supply chains, and recently the entire workforce. interventions. The project is set to launch two For people, the story has been no different. People studies on individuals suffering from Alzheimer’s and have spent years building a digital life: from how we 3 epilepsy in 2023. do our banking, to establishing ourselves on social media, to choosing streaming over cable—which the Even problems as big as sustainability are being relative majority of TV watchers did for the 昀椀rst time re-examined through the lens of what we can do 9 this past summer. when we combine physical sciences and digital technology. In 2022, AB InBev expanded production