Developing future finance talent #CFOReimagined A new CFO culture For all their great qualities, some CFOs need to commit to self-transformation and champion conditions for workplace cultural change. “It’s not easy making progress toward As finance takes on more strategic providing predictive reporting responsibilities across the enterprise, because people in finance are much it needs to become better at supporting more concrete,” says Rubens Batista fresh thinking, collaborative working of Martins. “Talking about the future and strategic insight. CFOs agree with takes a little bit of imagination and a this analysis, emphasizing that their certain degree of dreaming as well. own mindsets need to adapt and Having your feet on the ground evolve, and that their expectations of while dreaming of the future is new recruits are set to change. Eight in the main challenge.” ten (81 percent) confirm, for instance, that data storytelling is an essential skill for today’s finance professionals. 40 The CFO Reimagined: from driving value to building the digital enterprise