But not all businesses are considered equal Big Business Local Treasures Consumers have high expectations of medium to In comparison, consumers define their ‘local’ large businesses, looking to them to solve many businesses—small, independent stores in their of the world’s major issues. It’s an imperative for immediate neighborhood—as much-loved places consumers that these businesses care for their that they fear won’t survive. They’re making efforts employees and customers—and they will judge to support these retailers and their staff, ordering them if they don’t. takeout and shopping there when they can. Profit—Accountability—Responsibility Community—Neighborhood—People Companies shouldn’t try to make money out of this My wife and I have been ordering from local “ “ pandemic… it’s a difficult time and companies need to restaurants about two or three times a week. step forward and help, not increase their prices It’s a way to support them, and to help them or fire people. They need to increase transparency. keep their heads above water. Male, 32-39, China Male, 56-69, US th th Source: Accenture COVID-19 Qualitative Consumer Research, conducted by Happen 26 –27 May. 8