Sustainability trends are accelerating in some categories Search volume for sustainable and ethical clothing “sustainable clothing” e m u ol V ch r a e “ethical clothing” S e l Goog “Reformation clothing”* 1-Jul-19 20-Oct-20 9-Feb-20 15-Mar-20 19-Apr-20 21-Jun-20 Source: Google Search Data, June 30, 2019 – June 21, 2020, United States. *Sustainable clothing brand in US 18