Shoppingremains local, mindful— and digital What consumers are buying and how they are shopping has changed dramatically as a result of the pandemic, and these new habits are continuing to play out, long after the easing of lockdowns. In many cases, consumers have used this life pause to reflect on their own consumption. They are striving to shop locally (whether that is to support neighborhood stores, national products, or as a quest for authentic and artisan products), limit food waste, shop more sustainably, and consider costs. The dramatic rise in the adoption of ecommerce and omnichannel services, which has been evident since the start of our research in March, sees no sign of abating. Consumers are enjoying the safety and convenience of these services and are continuing with them, despite stores reopening across all sectors. 16