COVID-19 is now dominant in C-level 28% discussions Of COVID-19 discussions for B2C CEOs are finance related. According to our research into chief executive officer sentiment, on average, finance issues make up one quarter of CEO discussion topics as they relate to the COVID-19 crisis. Not surprisingly, 24% finance is the greatest single topic of discussion for business-to-consumer (B2C) and business-to- Of COVID-19 discussions for B2B2C business-to-consumer (B2B2C) CEOs4 with supply CEOs are finance related. chain related topics coming in at a close second. In this time of crisis, actions taken by the CFO and the finance function can have an immediate impact on the survival of the company, its suppliers and customers. By accelerating a rebound from the 21% global downturn, the CFO can help ensure the Of COVID-19 discussions for B2B CEOs company’s financial health and sustainability are finance related. going forward. Source: Based on proprietary research conducted by Accenture, March 2020. 5 Managing Total Liquidity in Response to the COVID-19 Crisis Copyright © 2020 Accenture. All rights reserved.