This is a conundrum playing out across all industries The promise of a world made better and easier by Enterprises are facing their next big challenge. Up until technology is being trapped behind models, architectures now, businesses have largely benefited from following and governing structures that have not realized their full the technology roadmap laid out by digital pioneers. potential nor created adequate value—leaving companies Now, digital technology is evolving from an advantage out of sync with people’s needs and expectations. to a basic expectation—and yesterday’s best practices are turning into today’s shortcomings. To grow and Despite this tension, businesses aren’t slowing down with compete, enterprises will need to revisit their fundamental their agendas; in fact, many are unknowingly speeding models of business and technology, rebuilding them toward technological deadlock. They’re poised to flood the to align better with people today. world with purportedly smarter products and services like intelligent assistants and immersive experiences—offerings that hold deeply transformative potential for both people and the enterprise. But enterprises are embedding digital everywhere just as customers and governments are bringing more scrutiny to the role technology plays in their Enterprises are facing their next big lives. With technology as the foundation of the enterprise, leaders need to update their models and bring business challenge. Up until now, businesses value in line with people’s values, or future innovations stand to be rejected and fail. have largely benefited from following the technology roadmap laid out by digital pioneers.