Technology Vision 2023 | When Atoms meet Bits #T#TechVechVisionision British Foods, for example, used Xeneta’s benchmark In successfully creating greater lines of sight into rates to negotiate a 30% decrease in their shipping their business, companies have created a new 115 With a clear window into the industry— spending. eexpectxpectation: Pation: People belieeople believve that this date that this data ea existsxists one that anyone can see through—stakeholders can ((or should eor should exist), and thexist), and they wy want tant to see it to see it toooo. F. Frromom leverage this information to make their operations information about sourcing to climate impact, more ef昀椀cient. salariesalaries, divs, diverersity hiring, and morsity hiring, and moree, w, we hae havve shife shiftteded from an information environment that accepts So why is this level of transparency only coming opacity to one that expects transparency. For to freight, aviation, and other industries now, when example, when it comes to making grocery choices, Yelp has been functioning for many years? It comes one report found two-thirds of shoppers would down to maturing digital strategies and how they’ve switch from their usual brand to one that provides changed the way people and enterprises think about 116 Another study deeper information about products. data. As businesses built robust data practices, they found that 60% of people shopping for clothes drove major shifts in the data ecosystem, from the want more information about how their clothes skyrocketing volume of data to transformations are produced so they can make more ethical 117 And this trend isn’t restricted in how data can be shared and managed. purchasing decisions. Subsequently, enterprises today have more precise to consumers—the demand is being driven by all insight into their operations than ever before. But manner of stakeholders in an enterprise’s ecosystem. that’s not all. As the appetite for data grows, it’s also They are no longer wondering if enterprises have the changing. Now, it’s not just businesses looking for data they want, it’s an assumption that they do. this level of information, it’s everyone: governments, consumers, employees, shareholders, watchdog We’re moving from the historic reality where data groups, business partners, media, even curious was scarce (and often a proprietary secret) to a new individuals. reality where data is being systematically quanti昀椀ed 45