Technology Vision 2023 | When Atoms meet Bits #TechVision Permission.io and Starbucks are leveraging who can then exchange those tokens for China’s 81 tokenization, one of the leading ways enterprises central bank digital currency. And Goldman Sachs are starting to innovate around identity. Tokenization is building an end-to-end tokenization solution for 82 is the process of taking a “thing” and creating assets in its portfolio. an associated digital asset, often stored on a blockchain. Importantly, these examples also What’s clear is that the disruptive impact of these show how identity innovation isn’t limited to changes to digital identity is going to be huge: it people. Starbucks and Permission.io are tokenizing is bringing forward a new paradigm for data and loyalty and attention. The “thing” can be any asset ownership. And soon enough, it won’t just be leaders from a shipping container to a piece of art or capitalizing on early opportunities and upsides— every business will be forced to think about identity 昀椀nancial securities. and data differently. In essence, tokenization is the process of creating an immutable, functional identity for anything: physical, digital, unique, or not. And once those identities are created, enterprises can start to transform what they do with them. Unilever and SAP are using a blockchain system where tokens are created at 80 The tokens the source for batches of palm oil. allow Unilever to trace speci昀椀c crops through their supply chain and connect them directly back to the farms they were sourced from. The Industrial and Commercial Bank of China (ICBC) created Icago, a tokenization system that allows public transit operators to issue NFT “carbon credits” to riders,